Your next great

event
social
business
branding
marketing
idea...I have it

Your next great

event
idea...I have it
Shannon T. Bowers
Marketing Executive - Branding Expert - Event Planning Pro

About Me


I was drawn to marketing and advertising for the opportunity to work with smart and creative people. But the greatest appeal was the opportunity to build powerhouse brands by planning and promoting spectacular events. For many years, I have done just that, working for some of the country’s largest companies, on both the client and agency sides, strategizing in the boardroom, leading teams carrying out multi-platform campaigns, and providing flawless full-service event planning in the field.

I led Susan G. Komen's "Komen On The Go" national mobile consumer education tour and most recently planned and managed communications and promotion for Alpha Kappa Alpha's 2016 North Atlantic Regional Conference. I am very hands-on and carefully manage all facets of every event. I work non-stop with one objective: producing exceptional results for my clients. I am open to full-time opportunities but also privately provide top-notch marketing consulting services to clients of any size.

My Approach


I have helped dozens of companies create and polish multimedia messages, develop national advertising and field marketing campaigns, and execute large-scale events. How do I get results? I work with clients to identify their specific goals and turn them into action plans that include: analysis of target audiences, a marketing plan with options tailored for specific markets, and brand messaging that is strong, clear, focused, and optimized for use on all platforms. I provide affordable and thoughtful services, helping clients understand the fast-changing marketplace, gain insight into consumer behavior, learn how to target the most desirable consumers, and position their events, products, and services for success. My areas of expertise include:

  • Experiential Marketing
  • Event Planning
  • Digital/Social Media
  • Vendor Relations/Negotiations
  • Business Development
  • New Product Launches
  • Multicultural Marketing
  • Conventions/Trade Shows
  • Team Building
  • Sponsorship Negotiations
  • Grassroots/Field Marketing
  • Public Relations

Work


Select category:


Resume


Work History

Strategic Group - New York, NY

Field Manager - Connecticut, Sept. 2016 - Present

  • Execute and coordinate all branded consumer event activities.
  • Recruit, train, manage, and evaluate all sampling agents and staff.
  • Maintain detailed program plan for the territory.

Mosaic - New York, NY

Director of Client Services, Oct. 2015 - Mar. 2016

  • Direct management of 5-10 individuals and indirect management of 30+.
  • Key accomplishments: Sold in many incremental activations created by myself and my team including: Stretch your Dough with Metro (tax season value offering), Cocoa and Cookie Mobile truck, Monster Jam "Mini Jam with Metro" - remote control monster truck rink with controls handled through your mobile device.

MRM-McCann - New York, NY

Senior Account Supervisor, Aug. 2014 - Oct. 2015

  • Identified opportunities and formulated plans to manage, drive and extend the business.
  • Led team that developed 2016 strategic plan for U.S. Army that emphasized key priorities, including medical and technological advances, and the Reserves.

Strategis - Boston, MA

Director of Account Services, Aug. 2012 - July 2013

  • Hired, coached and trained account management staff to maximize revenue potential.
  • Successfully re-negotiated higher client billings and won new business pitches.
  • Developed social media and account management templates to smoothly execute duties.

Strategic Experiential Group - New York, NY

On-site Sampling Manager, Mar. 2010 - Aug. 2014

  • Managed digital and experiential marketing for luxury spirits company.
  • Led the Northeast markets in sales, resulting in added responsibilities and bonus compensation.

Octagon - Norwalk, CT

Account Manager, May 2011 - Aug. 2012

  • Managed national mobile event marketing program and execution plan for Susan G. Komen's "Komen On the Go" mobile tour. Supervised and executed the launch of the social and mobile integrations which tied social platforms with our experiential marketing program.
  • Delivered 87 events in calendar year with over 100,000 people directly touched and over 2 million reached through social media.
  • Led development of marketing umbrella strategy for the 2012-13 tour with expanded social media components and greater outreach to youth on college campuses.

Subway Franchisee Advertising Fund Trust (SFAFT) - Milford, CT

Brand Manager, Multicultural - African American, Hispanic & General Market, July 2006 - July 2009

  • Integral part of team that developed social media platforms on Facebook and Twitter as well as the mobile campaigns involving geo-targeting and QR coding. Guided strategy and conceptual development of international, national and regional multicultural marketing programs focused on African-American and Latino consumers, generating over $3 billion in annual sales.
  • Presented African American strategy at board meetings, Global Planning Summits and spoke at diversity seminars on Subway’s outreach to multicultural audiences at West Point Academy.
  • Identified African American youth as a key marketing growth area and developed Subway’s first event marketing/grassroots effort, BET’s Summer Camp for Girls.

UniWorld Group, Inc - New York, NY

Senior Account Supervisor, Sept. 1996 - July 2006

  • Promoted three times during my tenure. First adopter of new media for clients integrating a 360 campaign, utilizing TV, Radio, print and digital platforms. Managed administrative and organizational work of account management team of 10-15 people. Ensured that work was completed on time and on budget.
  • Designed and executed many high profile client events, including Golden Globes, Grammy's, Essence Music Festival, Calle Ocho, and Tom Joyner’s Fantastic Voyage and Family Reunion events.
  • Instrumental in the successful pitch to Burger King to create the “Kings of the Court” basketball tournament with the finals held during NBA’s All Star Game.
  • Worked on highly successful, award-winning campaigns for several key clients.

Education

Long Island University - Brooklyn, NY

BA, Media Arts and Communications

Contact Me


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